Social media is a vast field that you need to understand before you start ruling. It’s not only about posting and driving engagements but in fact knowing the philosophy behind. If you want to be a maestro of social media marketing then you have to dig deep to understand your audience and the platform. And with the emerging competition going on, you can’t expect your audience to grow unless you give your whole efforts in it.
Considering the importance of social media marketing, we should focus on exploring the philosophies of social media more than the strategies.
So, here in this blog, I’ll share 5 essential philosophies of social media, which you should know before you create your business account on it.
Content
Content is the most important pillar of marketing. You cannot persuade your customers without the use of effective and appropriate words. And when it comes to social media, then you’ve to be creatively different from other forums.
Forums like Quora, Facebook groups or Pinterest exist because of the amount of content they offer. Without the content flow, the value of these forums will be zero. Even when you start mini-blogging on Instagram you need words with the pictures to describe the photo.
- Introduction
- Background
- Purpose
- Connect
- Conclusion
People don’t connect with your words unless they feel your voice and passion in it. You don’t need to be technically perfect with all the grammar, vocabulary and structure but should have the familiarity with your audience. Create a content strategy and stick with it. Going out of the plan is similar to expect your favorite show out of the time.
So, if your strategy includes posting twice a week, stick with it and show consistency in following it. It will keep your audience waiting for the post which will also drive engagement to your channel.
Customization
With the content calendar you have in mind, the customization comes second. Since there is a range of social media platforms and every platform has its own unique characteristics so you must tailor the content according to the platform. If you post an infographic on Facebook it will gain less traction than that on Pinterest because Pinterest itself is an infographic based platform.
So, your content should be customized according to that platform. If you’re focusing on Facebook marketing, then you need the content that’s tailored to the Facebook audience. The tip here is never to take customization for granted. It’s the second-best pillar of social media strategy and let you generate the content following the characteristic of that platform.
It’s also fruitful in gaining the traffic of the specific platform and also the website.
Consistency
Some bloggers, marketers, and advertisers do the mistake by not following the timings while posting the content. They start their blogs with high motivation but later leave it because they become tired when they receive no results on their efforts. And that’s bad!
Sometimes you don’t receive the results early, you have to give your venture the time to grow. Your audience also needs time to digest the information you bring for them. It also happens that at times, you have so much to say but you resist because you don’t want to disturb the pattern of posting.
So, following this you have to be consistent with your efforts to stay tuned with your audience and can’t afford to take long breaks from work.
Collaboration
Customers love going social. If you’re on Instagram, then you must have seen the advertisers collaborating with bloggers to promote their business products or services. Collaboration helps your brand to grow. When you interact with other brands on the social medium, you attract their audience towards you.
Additionally, it’s also good for your digital reputation. It not only increases your worth but also makes your position credible in the digital realm. You can pitch the Instagram influencers or approach the social media marketing agency for guest blogging on their sites.
To Conclude in Words
If you only follow the technical aspect of social media that is posting, you’ll extend to a limited audience only. But if you’ll dig the insights and learn the aspects, philosophies behind social media then undoubtedly, you’ll gain a wider audience.
Now, if you create your social media strategies following these 4 C’s, you’ll produce great results that would be everlasting for your business.
