Have you ever focused on why companies pay special attention to blogging?
Because people look for content that educates them, helps them grow and give them the path to lead.
Informative content is a new hook out for readers and it’s the best way to build your authenticity and credibility in front of your audience.
According to an inbound marketing report, 80% of the companies use blogging as their marketing strategy to build their audience.
Today’s blogging strategy is quite different from the one in the past. Previously, there was no concept of SEO keywords but now writing blogs without keywords is like losing your words in the sea of search results. The competition is fierce, and out of ten, you’d find 4 people choosing to blog as their profession.
And when you own a small business, digital marketing agency or even a product based company then it’s the blogging calendar that helps you to build your audience.
Before you start blogging, you first need to develop a strategy that includes creating your buyer persona, analyzing your competition and creating a content calendar.
If you’ve not yet started blogging with your business, I’m outlining a few areas where blogging will help you to grow.
1. Brand Building
Blogging helps you in developing your brand and create awareness among your audience. But you have to think before you write a post. For example, taking help from your customer support can work wonders for you. Ask them what people are interested to know, and which niche gathers the most queries. Also, analyze your web traffic and think of a blog topic that will rush traffic to your site.
Being this way and showing consistency in blogging, you’ll see the impact on your business. Since every business doesn’t become successful in a year or two, it takes time. Like if you take an example from Kevin O’Leary entrepreneurship journey, he gave up everything to become successful; his time, family life and personal life.
So, while you blog, you can’t expect results on the go. It will take time and it’s only the consistency that will keep you up in the competition.
2. Makes your Position Authentic
When you start giving tips, information and tutorials on a specific niche, people start trusting you as a credible source of information. Addressing their pain points helps in building interaction with them. You can choose any topic to blog but if you specify a niche that addresses their pain points then you build credibility and authenticity.
Search the comprehensive lists of questions people have the most about the topic. Dig the social media to see what people are interested to know about the topic and address their points in the form of a blog.
When you write content keeping in mind your target audience, you’ll see your website traffic increasing beyond expectations. On the other side, if you write a general blog then it will only be an addition to the already existing blogs.
3. Drives Organic Search Results
Successful blogging not only improves your search engine ranking but also grow your organic reach in the realm of businesses and PR agencies. Since the majority of the business blogs on their niche and this has risen the competition among digital marketers and advertisers, so through blogging you can gain your ranking and build a community for your target audience.
The most beneficial advantage of blogging is the successful conversion of your website traffic into leads. When a reader is convinced by your words, he takes no time in purchasing your product or services. That’s the power of a blog.
So, start with identifying a common issue and use it to create an elaborative piece of content; background of the topic, introduction, detailed description, and the solution.
Focus on creating value with your blogs because values attract values and when a user is attracted to you through values and emotions, he stays with you in the long run.
These are the three strong areas where blogging elevates your digital marketing agency, small business and help you grow beyond the borders. If you’re looking to grow your business with values and empathy, then blogging is the way to go.
It won’t only make your position credible in the competition but will also build a trusted community that will stay with you for a long.
